I’ve worked with some outstanding HubSpot partner agencies and consultants (and I have met dozens that don’t know how to get results). Hiring a consultant or digital agency to work with you one-on-one is the right fit for some businesses. Just make sure you find a good one!
However, there are thousands of business with small marketing teams that can’t afford a high-priced consultant or agency. If you are one of these companies, you are stuck between a rock and a hard place. You can pay for fewer services, but never get to transforming your company into an inbound lead generating machine. Or you can hire a high-priced digital marketing agency.
I couldn’t afford to work with an expensive marketing firm when I grew my last company, so I had to create the lead generation strategy myself. For companies that have a small team who can do the work, I want to give you my systems and guide you through the process of increasing leads and sales. To both get results and keep costs down, I developed HS Lead School to meet the following criteria:
• Be affordable
• Be flexible and business-specific
• Get measurable results
• Transform companies into an inbound lead generation engine
• Give the complete plan and specific step-by-step advice
• Provide an easy way to get questions answered
• Help marketing teams stay on track over a long period of time
• Guide marketers when things work and when they don’t
Ultimately, you have a lot of options for growing your business – from hiring sales people to cold call all day to sponsoring more conferences to hiring a high-priced agency. Each has advantages and drawbacks. HS Lead School is the most effective way for businesses with small marketing teams and small budgets to get real results while mitigating any risk.